Alexey Masov-professor, head of the School of Oriental Studies, HSE disc
uss the D&G advertising campaign in China and its consequences. What turned the wrong step for a global brand on an important but difficult market? What is behind this error, machinations of competitors or unacceptable negligence of communication with the consumer?
On December 21, an open art lecture was held in Domjure: "China as a Russian meditation and experience".
Planned to talk an hour, it happened three hours. Thanks to all who came! We will repeat!